Failure is not the exclusive domain of startups. Even the biggest of companies can deliver a dud despite thorough planning and solid execution. While there is no magic formula to guarantee success, one method comes pretty close to it - premortem . Created by Gary Klein while studying decision-making in the US armed forces, this technique is one even Economics Nobel Laureate Daniel Kahneman agrees with . Read on to find out how you can use it to make sure you leave no stone unturned to make your product a success. A premortem is a thought experiment for your team. It gets done in a single meeting in which you assume your product has failed and then figure out what contributed to it. Below are five things to keep in mind when conducting a premortem. The five Ws of a premortem When Do this exercise before the launch of the product ( or company, service, initiative ) but after a couple of planning rounds. It is important that you do not start the process too early or too late. Start to...
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